Selling your teaching knowledge and skills is quite different than promoting your artwork. The question you need to answer: Why would someone want to study with me?
Savvy students know that commercially successful artists do not guarantee great teaching skills. Tailor your message to potential students. Put the important teaching ‘stuff’ right up front, not buried in the last paragraph, and make each word count (longer is not always better).
Tell the reader what you teach and how you teach. Explain your lesson options.
Add details…do you teach history along with techniques? Do you enjoy teaching youth? Seniors? Those with special needs? Then include your expertise in the subject matter.
Take advantage of this section to convey your enthusiasm for creating art and inspire others to join you.